USER  IN-DEPTH-INTERVIEW

• Subject recruitment appropriate for research purpose and hypothesis testing while encompassing the general features of current market.

• Broad experience in IDI for global tech and global FMCG businesses, with ability to derive insights from research targets.

• Interview sessions to boost consumer involvement through prior task/stimuli, especially for non face-to-face IDI.

• IDI research associated with UX research methodology and stimuli to facilitate findings  for each step of the experience.
(ex: Cognitive Mapping, Mental Model Diagrams, Behavioral Mapping, User Journey Map)

• Application of design research/experience research methodology and techniques for R&D pilot.

• Availability of a 5-minute summary interview of key insights based on business issues faced by the client.

• Integrated interpretation and analyses based on context of A (activities), E (environment), I (interaction), O (object), U (user).

EXPERT IN-DEPTH-INTERVIEW 

• Recruitment of subject matter expect (SME) aligned with research purpose and trend observation with a breadth of experience in at-home and/or abroad interviews and in-depth knowledge of Digital Transformation BIZ.

• Recruitment of incumbent/former experts with experience in leading companies across different industries; Recruitment of experienced SME interviewers via snowball sampling method.

• Know-hows on research design and probing subject to in-person or non face-to-face remote interviews.

• Know-hows on interpreting the association of diverse industry expert insights with current macro/micro market trends; broad experience of translating key learning-points into knowledge/resources for clients.

• Follow-up Q&A to validate next steps for further assessment.