FGD

• Recruiting target audience aligned with research purpose.

• Ability to select venues aligned with research concept and boost dynamic within the audience. ( KR : Gangbuk, Gangnam area ) ( Countries with venue operations partners : USA, UK, JP, CH )

• Participation of a moderator(s) with in-depth understanding of the research project.

• Know-hows on the utilization of various stimuli to encourage active engagement of participants; Ability to discern validations per participant based on pre-task management (ex. Contextual Inquiry, Directed Story Telling).

MGD

• Recruitment of target audience aligned with research purpose and mini group discussion sessions for global tech, and FMCG business clients (ex. Mini group discussion, Casual discussion with fellow friends at restaurant).

• Dynamic sessions to facilitate findings for diverse steps (ex. Affinity Diagramming, Experience Prototyping).

• Appropriate methodology is selected from currently available techniques and applied based on the stages (early/interim/late) of R&D pilot studies.

• A 5-minute interview clip summarizing key insights is available.